In today’s competitive market, businesses need more than just a way to store contacts — they need automation that works for them.
That’s where CRMs with built-in email automation come in. These tools help you manage leads, send targeted campaigns, and automate repetitive tasks — all for free.
Here are the top free CRM platforms in 2025 that combine contact management, marketing automation, and email tools in one place.
Best Overall Free CRM for Small Businesses
HubSpot offers a robust free plan that includes contact management, deal tracking, and automated email sequences. It integrates perfectly with its marketing and sales tools.
👉 Try HubSpot Free
Highlights:
Unlimited users and contacts
Built-in email templates and tracking
Easy-to-use drag-and-drop dashboard
Best for Growing Teams
Zoho’s free version supports up to 3 users and includes essential automation tools, email integration, and workflow rules — perfect for startups.
👉 Visit Zoho CRM
Highlights:
Customizable dashboards
AI-powered assistant (Zia)
Integration with Zoho Mail and Google Workspace
Best for Lead Management and Email Tracking
Freshsales offers a clean interface, email tracking, and built-in AI automation even in its free plan.
👉 Check Freshsales
Highlights:
AI lead scoring
Email scheduling and tracking
Built-in telephony integration
Best All-in-One Free CRM for Marketing Automation
EngageBay’s free plan includes a CRM, marketing automation, and email sequences — a perfect all-rounder for startups and freelancers.
👉 Try EngageBay
Highlights:
Email sequences & drip campaigns
Visual automation workflows
Integrated helpdesk
Best for Collaboration and Team Management
Bitrix24’s free version provides a full CRM suite with email marketing, task management, and customer pipelines — ideal for remote teams.
👉 Explore Bitrix24
Highlights:
Shared workspace & task management
CRM + Email + Chat integration
Up to 5GB cloud storage
Best for Email-Focused Campaigns
While primarily an email marketing tool, Mailchimp includes CRM features for contact segmentation, behavioral targeting, and automation.
👉 Visit Mailchimp
Highlights:
Behavioral tagging and segmentation
Automated follow-up emails
eCommerce integration
Best for Gmail Users
If you live inside Gmail, Streak turns your inbox into a full CRM. Manage leads, track emails, and automate follow-ups directly from your Gmail dashboard.
👉 Try Streak
Highlights:
Works inside Gmail
Easy email tracking
Customizable pipelines
Choosing the right free CRM with email automation can save you countless hours and help you stay connected with leads effortlessly.
If you’re just getting started, HubSpot and Zoho CRM are fantastic free options. For email-heavy workflows, EngageBay and Mailchimp stand out as strong contenders.
💡 Pro Tip: As your business scales, consider upgrading to premium plans to unlock advanced automation, analytics, and AI-driven insights.
For more tools to optimize your marketing workflow, check our latest guide:
👉 Best Email Marketing Platforms in 2025